At THC Design, our legacy is built on more than great flower. It comes from the people behind the brand, the relationships we build, and the communities that have helped shape California’s cannabis industry.
As we continue growing and strengthening our retail partnerships across California, we’re excited to introduce the people representing THC Design in the field and behind the scenes. Our sales team brings together years of cannabis industry experience, diverse professional backgrounds, and a shared commitment to helping retail partners succeed.
From longtime industry veterans who have helped shape the legal cannabis market to newer faces bringing fresh perspectives and ideas, every team member brings something unique to the table. Get to know the people behind THC Design, learn a little about their journeys, and find out what they’re looking forward to in this next chapter.
Nicole Gladieux |
Southern California
Territory: San Diego, Orange County, and Inland Empire
With 10 years of experience in the cannabis industry, Nicole Gladieux brings a relationship-first approach to representing THC Design throughout Southern California. Her interest in the medicinal potential of cannabis initially brought her into the industry, and the friendships and connections she’s made along the way have kept her passionate about the work.
Nicole has long been a fan of THC Design, making her return to the brand in 2023 especially meaningful. She appreciates the brand’s legacy in Southern California and believes its established culture and staple strains continue to make it stand out in an increasingly competitive market.
For Nicole, trust is at the center of every successful retail partnership. She prides herself on being an honest, genuine resource for her accounts, helping retailers feel confident in both their relationships and the brands they represent. One of her proudest professional milestones has been getting THC Design into PCF and Eaze.
Outside of work, Nicole enjoys cheering on her New England favorites, the Patriots and Celtics. She’s also a singer and drummer, and when it comes to her all-time favorite strain, Trainwreck takes the top spot.
Get to know Nicole:
- Years in cannabis: 10
- Favorite THC Design strains: Pineapple Surprize and Crescendo
- Favorite sesh spots: Her couch or the beach
- Approach to business: Trustworthy
- Instagram: @nicoles_nug_knowledge
Looking ahead, Nicole is excited to help build a more collaborative team environment where everyone can support one another, focus on their strengths, and continue growing together.
Cameron Wager |
Southern California
Territory: San Fernando Valley, Ventura, Santa Barbara, and San Luis Obispo
Cameron Wager joins the THC Design sales team with several years of experience across California cannabis production, operations, field marketing, and sales. Before joining NorCal Cannabis Company, Cameron spent five years with Mammoth Distribution and later worked with CannaCraft, building relationships with retail partners and helping grow brands throughout Southern California.
Now representing THC Design and other brands in the Kind House portfolio, Cameron is focused on bringing that experience to retailers across his territory and building partnerships that last.
What Cameron enjoys most about the cannabis industry is the people. Over the years, he’s developed relationships with buyers, store teams, and operators that have grown beyond everyday business connections. He values the opportunity to help retailers find the right products for their customers, strengthen their assortments, and grow their businesses.
For Cameron, being a sales representative means being a reliable resource, not just someone stopping by to take an order. Whether a retailer needs help finding the right product mix, discussing promotions, or working through an issue, he believes communication, consistency, and follow-through make all the difference.
Get to know Cameron:
- Approach to business: Partnership
- Unexpected talent: Mixing and mastering music
- What motivates him: Building meaningful relationships and helping accounts succeed
- Instagram: @mr.yottaa
Outside of cannabis, Cameron works as a mixing and mastering engineer and has worked with artists across the hip-hop scene. Music is another major creative outlet for him, alongside his work building relationships throughout the cannabis industry.
As he settles into this next chapter with THC Design, Cameron is focused on showing up for his accounts and helping retail partners find new opportunities to grow.
James Bailey |
Southern California
Territory: Los Angeles and Southern California
James Bailey has been part of the cannabis industry since 2013, entering the field after his sister was diagnosed with cancer. Since then, he’s built a career spanning dispensary operations, rosin development, distribution, and sales, giving him a broad understanding of the industry from multiple perspectives.
James began his career as a budtender at Green Gorilla Collective in Torrance before advancing to store manager and lead. He later worked as an assistant manager at SBCC/NACCC in Lomita, where he also ran in-house rosin development.
In 2018, James transitioned into distribution with Yerba Buena Logistics, moving into sales in 2019. Throughout his career, he’s represented a wide range of cannabis brands, building experience in account management, retail relationships, and the evolving California market.
What keeps James engaged is the challenge of working in an industry that continues to develop and create new opportunities. He values the people who make up the cannabis community and the chance to contribute to a market that has been shaped by years of innovation and change.
For his retail partners, James emphasizes how much he cares about his work and the level of service he provides. His background across retail and sales gives him a practical understanding of the challenges retailers face and the importance of showing up for the accounts he represents.
Get to know James:
- In the industry since: 2013
- Favorite sesh spots: Luffenholtz/Camel Rock and Arcata Community Forest
- Unexpected talents: Juggling and fire performance
- Instagram: @thecannaguide
Beyond cannabis, James is a renowned fire performer and previously co-directed The Humboldt Circus. He’s also passionate about the environmental challenges facing the industry, particularly the amount of packaging and electronic waste generated following legalization.
With years of experience across different sides of the business, James brings a deep understanding of the industry and a strong commitment to serving his retail partners.
Sanam Karim |
Northern California
Territory: Bay Area and Northern California
Sanam Karim brings a strategic, entrepreneurial approach to THC Design, combining a background in technology sales with years of experience building relationships and growing businesses in the cannabis industry.
Born and raised in the Bay Area, Sanam earned a bachelor’s degree in Business Administration from Fordham University in New York before beginning a career in tech sales. After working across online advertising, software, and hardware, she made the leap into cannabis in 2019 to pursue her passion for the plant.
Since then, she’s focused on strategic selling, account management, and business development, with an emphasis on finding creative opportunities for brands and retailers to grow together.
Sanam was drawn to THC Design and NorCal Cannabis Company’s established presence in California and the opportunity to contribute to the next chapter of brands with deep roots in the market. She believes THC Design stands apart through its legacy genetics, experienced growers, and connection to cannabis culture.
Her sales philosophy centers on building partnerships rather than simply moving products. She prioritizes sell-through, consumer demand, and programs that help retail partners succeed beyond the initial placement on shelves.
One of Sanam’s proudest professional accomplishments was growing her business 3.5 times in 10 months while at Natura. That experience reflects her entrepreneurial mindset and her ability to combine strategic planning with relationship-driven sales.
Get to know Sanam:
- Favorite THC Design strain: Crescendo
- Favorite sesh spot: Lake Merritt
- Favorite munchie: A good charcuterie board
- Approach to business: Entrepreneurial
- Instagram: @sanami13
Outside of work, Sanam enjoys golf, pool, cooking, hiking with her dog Bentley, and catching Warriors or Giants games. Music is another major passion: she plays the santour, a traditional Persian musical instrument, and loves discovering new artists and attending live shows.
Drawing inspiration from her Persian and Nicaraguan roots, Bay Area upbringing, and New York experience, Sanam brings a multifaceted perspective to her work. She’s excited to strengthen retail relationships, uncover new opportunities across Northern California, and help build on THC Design’s legacy.
Rosa Avitia |
Northern California
Territory: Northern California
With more than 20 years in the cannabis industry, Rosa brings decades of sales experience and a strong network of industry relationships to the THC Design team. Throughout her career, she’s built connections that continue to shape her work and values the people who make the cannabis community feel like family.
For Rosa, one of the best parts of working in cannabis is the relationships she builds along the way, from friends who become family to coworkers who challenge her to learn something new and grow professionally. She’s excited to be part of THC Design’s continued growth in Northern California and looks forward to helping expand the brand’s presence throughout her territory.
When it comes to what makes a successful career, Rosa appreciates the value of strong industry connections and the importance of building relationships that last. Her confident approach to business and extensive experience make her a valuable addition to the THC Design sales team.
Get to know Rosa:
- Years in cannabis: 20+
- Favorite THC Design strain: Blueberry Sugar, for its uplifting yet relaxed feel
- Favorite sesh spot: Her backyard
- Favorite munchies: Twix and pumpkin seeds
- Approach to business: Confident
- Instagram: @r0sebudddd
Outside of work, Rosa enjoys spending time in her backyard with friends and family. She’s looking forward to continued growth and progression in this next chapter with THC Design.
And if there’s one thing Rosa wants everyone to remember? Pay your invoices.
With her years of experience, established industry connections, and confident approach, Rosa is ready to help THC Design continue building relationships and growing throughout Northern California.
Isabella "Bella" Daniel |
California
Territory: California | Inside Sales
Bella Daniel brings a uniquely well-rounded perspective to the THC Design team, with experience spanning cultivation, the traditional cannabis market, retail, brand ambassadorship, trade marketing, and now inside sales.
Her connection to cannabis began at a young age, growing up around a family grow that focused on cultivating medicine for a family member battling leukemia. That experience shaped her understanding of the plant and its potential, eventually leading her to build a career across multiple sides of the industry.
After becoming a brand ambassador with NorCal Cannabis Company in 2022 and moving into trade marketing management in 2024, Bella is bringing years of hands-on experience into her current role. She’s particularly passionate about THC Design’s commitment to preserving landrace genetics and maintaining a predominantly sativa-focused lineup in a market where many brands are chasing similar trends.
Bella’s approach to sales goes beyond getting products onto shelves. She believes in understanding each retailer’s business, recognizing gaps in their assortment, and identifying what customers want but aren’t finding. Her goal is to help retail partners make informed decisions that support their individual businesses and build long-term customer loyalty.
Get to know Bella:
- Favorite THC Design strain: Pineapple Surprize
- Favorite sesh spot: Lake Merritt
- Approach to business: Intentional
- Instagram: @cleanyourbongwater
When she’s not working, Bella enjoys reading, shopping, spending time with loved ones, exploring music, and hanging out with her dog, Bentley. She’s looking forward to continuing to learn, grow, and bring her retail and trade marketing experience into this next chapter.
Her philosophy for the industry is simple: a little more community and a little less competition can go a long way.
One Team, One Shared Commitment
While each member of our sales team brings a different background, territory, and perspective, they share a common goal: building strong relationships and helping our retail partners succeed.
From years of hands-on cannabis experience to fresh perspectives on sales, strategy, and customer demand, our team understands that successful partnerships take more than a great product. They require communication, consistency, industry knowledge, and a genuine commitment to the people behind every account.
At THC Design, we’re proud of the people who represent our brand and help carry its legacy forward. As we continue building relationships with retailers and cannabis communities throughout California, we’re looking forward to what this team will accomplish together.
Interested in carrying THC Design at your dispensary? Connect with our sales team to learn more about our flower lineup, signature genetics, and opportunities to partner with the brand.
THC Design — rooted in legacy, focused on what’s next.
